Giro54 is a User Experience Design consulting firm. This means our design and development process goes beyond what’s referred to as “web design”.

User Experience Design

User Experience touches the entire relation of a person with a company and its products and services: from marketing and communication, purchasing and use to customer service, disposal and recycling of the product.

On the web, the satisfaction level of a person while and after interacting with a web site defines her user experience. This is directly related to how delightful, useful and easy has it been to fulfill her needs: read the latest news, buy a product, communicate with friends or just have a good time.

Process

Our work process has been based on the same methods used by leading web sites and the software industry, brought together by our partner’s experience working in Silicon Valley.

We understand the problems of product development because we’ve done it many times before. We make full use of current technologies to make communications easy across time zones.

We apply a user-centered design philosophy, while paying close attention to our client’s business needs. Our process begins by understanding motivations and defining goals and requirements that will guide us throughout all phases of the project.

We know our client’s clients, the true audience of their web sites. We conduct interviews and surveys and define the main user profiles to build products around their needs and motivations instead of trying to change their behavior to accommodate the product. More on Usability

We analyze the existing (and future) content and lay out a structure for information from the end user’s point of view. More on Information Architecture

We create fast prototypes in paper and screen to refine, in iterative cycles, how users will use a web site in a simple and intuitive way. More on Interaction Design

We craft beautiful and modern designs with easy-to-use interfaces, expanding and applying the brand identity and traditional graphic design skills to the screen. More on User Interface Design

We train marketing and corporate communications teams on writing content for digital media. We advise them on search engine optimization (SEO). More on Web Content

Who we are

The partners, Gabriel Celemin and Nora Blanco, have years of experience in the fields of Design and Communications.

Gabriel Celemin

Gabriel has been working on interactive design since 1996. Throughout his career in User Experience and Interaction Design he specialized in designing web sites and applications for mass audiences.

He has held managerial positions at leading internet and mass media companies in Argentina, the United States and the United Kingdom where he had the chance to meet and work with some of the most talented people in the industry.

In 2006 he returned to Argentina after 7 years abroad to found Giro54, with the intention to make the agency a high-quality and competitive User Experience resource overseas for US companies and to bring the work methods used in the main consultancies to the local market.

Nora Blanco

Nora specializes in information architecture, web content, and search engine optimization (SEO).

Before founding Giro54, she graduated in Psychology, took classes in Communications at UCSB, and joined an organization to coach entrepreneur women in California.

Nora worked at Yahoo! Inc. for 7 years, participating in product launches for the Asian, European and Latin American markets.

During her free time she explores new ways of expression through video art.