Tumax
Design a web 2.0 application for a social community in Peru.
One of the largest media groups in Peru partnered with Giro54 to develop a social network to expand the group’s online grounds.
Giro54 wanted users to fully engage with the website and the youth culture it embraces. For that the site had to be cool enough to attract the young crowd and also simple enough to rapidly engage an older audience exploring online social interactions.
Information Architecture and interactions were designed to increase the chances of finding old and new friends online.
Giro54 presented detailed wireframes, functional specifications, and HTML templates to Tumax internal development team for the final implementation.




