Web Content
Web Content is all the elements people find on a web site: text, documents, images, multimedia files, etc. Of these, text is the most important one for being the main way used to search and retrieve information.
Two audiences exist when writing for the web: people and search engines.
Search engines organize web sites using complex formulas, in which text is one of the main components. Search Engine Optimization (SEO) maximizes the ranking of a web site in search results pages.
Main tasks:
– SEO strategy
– Training of Marketing and Editorial teams
– Content audits
– Editorial style guidelines
Web Content strategy is part of the design process of Giro54. Below are some notable examples of our work.
