Giro54 helped create a new brand identity combining modern design with traditional values. Giro54 worked with Casamientos Online to identify key user tasks for the new website broadening the target audience beyond brides and grooms to include also wedding planners and friends.

As the users life cycle has a clear ending date, improving the ranking on search engines was key to being discovered by new users. For the rapidly growing site, we created a new information architecture to embrace content growth and improve the brides and planners experience: getting things done faster, browsing more easily and requesting estimates from several vendors at a time.

The new website reflects the new birdes' lifestyle working professionals with little time that still want to be on top of the wedding planning.

www.casamientosonline.com

Services

• Interaction Design
• Information Architecture
• Web Content
• User Interface Design
• Brand Design
• Search Engine Optimization
• Front-end Development