The challenge involved creating a site for a social community to rapidly engage an audience that ranged from the casual movie-goers to the hard-core celebrity fans, from Hollywood to Bollywood aficionados.

Giro54 designed the site’s architecture and the interactions to facilitate user content creation and to allow users to easily connect with people of similar interests, compare their knowledge, compete in trivia and write movie reviews among a variety of possible ways of interaction, serving from the shy anonymous to the over-connected.

www.moviezen.com

Services

• Interaction Design
• Information Architecture