Exploratory User Research

We observe and interview people in their everyday life and work environments to know who they truly are, their way of thinking, their values, their needs, their expectations. We use ethnography and psychology-based techniques to empathize with users, detect opportunities and inspire new ideas.

We analyze qualitative and quantitative data to build Personas (User Profiles) and to map the Customer Journeys, describing the details of each interaction –pain points and satisfaction level– between the customer and the company’s touchpoints.

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