Customer Experience: Systematize, prioritize and measure. How to win in the “age of the customer” On the August 2018 issue of Revista Mercado, Gabriel Celemin, co-founder and partner at Giro54, wrote about the importance of the Customer Experience in today’s economy. The article was published in Spanish. Below is the English translation. Customer Experience (CX) has existed for … 09-10-2018
Personas and Customer Journeys, done! Now what? By Gabriel Celemin * After much evangelizing within the company, the board bought into the idea of the need to change. Now everyone is behind the new vision, from the CEO to the last employee. They even have the aspiration … 03-20-2018
Virtual Reality, Augmented Reality… What happens to the Human? By Gabriel Celemin * The market for Virtual Reality and Augmented Reality technologies will grow from $5 billions in 2015 to more than $162 billions in 2020 according to IDC. One of the biggest winners will be the retail industry. … 04-20-2017
Customer Onboarding Experience: Make a Great First Impression By Nora Blanco There is no second chance to make a great first impression… it’s an old phrase but very relevant when designing an Onboarding process. The opportunity to seduce the user of a digital product –mobile app or website– … 02-23-2017
Doing UX in Argentina, 10 Years Later In the fall of 2006, Adrian, Nora and I spent a whole day in a hotel in Pilar (northern suburbs), sharing thoughts and ideas on how to create a “modern” digital agency. The 3 of us had devoted the previous … 12-14-2016
Is Virtual Reality the Future of Movies? By Nora Blanco A few months ago Google launched 360, a video channel for short films in virtual reality. Some are predicting that this is the future of cinema. Although the appeal of experiencing a new technology is always a … 07-28-2016
Giroscope’s 10 Reasons: Why Uber should become the main public transport system By Gabriel Celemin 1. Relief for urban infrastructure Access roads and traffic in major cities around the world are collapsing (or about to collapse) because of the huge number of cars added to the fleet every year. To service … 06-23-2016
Outsourcing UX Design in Latin America: Why Buenos Aires may be the Perfect Place When considering outsourcing, most people will think of India, or China. However, Latin America –and Buenos Aires, Argentina in particular– is emerging as an important hub for technology, digital entrepreneurship and of course, outsourcing. This is in part thanks to … 04-14-2016
Mobile Digital Strategy in Argentina: Challenges on Mobile User Experience Design We just published the first in a series of reports on Mobile Digital Strategy. This issue, published in Spanish, focuses on helping clients understand the advantages and disadvantages of native mobile apps vs mobile websites, and the key considerations for … 06-04-2014
