Sullair Argentina

Sullair Argentina, a manufacturer and distributor of equipment for construction, power generation and industry, hired Giro54 to redesign and launch its corporate websites for Argentina and Brazil (Solaris Equipamentos).

Giro54 was responsible for the project end-to-end, from the Information Architecture, Content Strategy and User Interface Design, all the way to front-end coding of HTML/CSS and the implementation of a Content Management System (CMS).

One of the main requirements was to clearly and conspicuously present the range of products and services to the clients. To achieve this goal we designed beyond visual concepts, integrating a new search engine and the products’ technical details in data-rich interactive tables to allow for easy product browsing and comparison.

The use of “personas” and feedback from the commercial team were key to better understand the local audiences of Sullair and Solaris before creating the new site architecture.

As part of the content strategy, Giro54 defined editorial guidelines and trained the editorial team on writing for the web.

Search engine optimization (SEO) was considered throughout the phases of the project, and before the launch of the new website a set of rules were programmed to ensure that URLs from the previous website would be properly redirected to the new pages resulting in no loss of ranking and a great user experience for users who had bookmarked pages in the past.

In 2012, we launched the first mobile version of the site. The design adapts to the small screens of smartphones and tablets, and enables on-the-go users to access content with speed while saving bandwidth.


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