Usability Studies for Online Travel Agency Volalá
Usability problems are responsible for hundreds of thousands of dollars in lost sales, especially on e-commerce websites. They also seriously affect a company’s credibility and brand loyalty.
We carry out usability studies to detect these problems promptly and accurately. We observe people who represent a segment of the audience while performing a series of tasks on a website or an interactive prototype. During these observations, our usability experts moderate and interview the participants to get insights into what they think and how they feel during and after the test.
We compile the results and recommendations in a report detailing the incidents we found, prioritizing them according to their level of severity. This serves as a roadmap for the Product, Marketing and Development teams to make the necessary improvements.
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