UX Design for Interturis, an online travel agency
At the core of our service offer is User Experience (UX) Design. The design of experiences exceeds aesthetics. UX is not a synonym of UI (user interface) or usability. It encompasses them. For people to have a memorable experience when using your products, it is key to understand their true needs and to stimulate positive thoughts and emotions with our solution.
To achieve this, we progressively move from strategy to tactics, maintaining the focus on the user through all stages of the project. We progress with agile work cycles to understand our users, define the Content and Communication Strategy, simplify the functionalities and navigation, create interactive prototypes, produce attractive designs, evaluate the usability of the solution, develop with standards and best practices and measure the results based on KPIs to improve continuously.
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